Journal of Hospitality Marketing & Management

The Journal of Hospitality Marketing & Management (J HOSP MARKET MANAG) is a premier peer-reviewed academic journal dedicated to advancing knowledge in the rapidly evolving fields of hospitality marketing and strategic management. Published by Taylor & Francis, the journal serves as a critical platform for the dissemination of cutting-edge research that bridges theory and practice. Its scope encompasses a wide array of topics, including consumer behavior in hospitality, branding and service quality, digital and social media marketing strategies, revenue management, customer relationship management, and sustainable marketing practices within hotels, restaurants, travel, and tourism enterprises. The journal primarily publishes original research articles, comprehensive literature reviews, and conceptual papers that offer rigorous theoretical and methodological contributions. It also features special issues focused on emerging trends such as artificial intelligence in service marketing, experiential consumption, and crisis management. The target audience includes academic researchers, doctoral students, and educators in hospitality and tourism management, as well as industry professionals and policymakers seeking evidence-based insights for strategic decision-making. A notable feature of the journal is its strong standing in the field, reflected by its 2026 Impact Factor of 12.400, placing it in the prestigious Q1 quartile of the JCR. This exceptional performance underscores its role as a leading outlet for high-impact scholarship, consistently ranking among the top journals in hospitality, leisure, sport, and tourism. While not an open-access journal by default, it offers authors the option to publish their work open access under a Creative Commons license, ensuring broad dissemination of influential findings.