International Journal of Advertising

The International Journal of Advertising (INT J ADVERT) is a leading, peer-reviewed academic journal dedicated to advancing the theoretical and empirical understanding of advertising and its broader role in marketing communications. Published by Taylor & Francis, the journal serves as a premier outlet for original research that explores advertising’s impact on consumers, markets, and society. Its scope encompasses a wide array of topics, including digital and social media advertising, brand communication, consumer psychology, advertising ethics, public policy, and cross-cultural advertising strategies. The journal publishes primarily full-length research articles, alongside review articles, methodological contributions, and occasional special issues that synthesize emerging trends or address pressing industry challenges. The target audience is diverse, comprising academic researchers, doctoral students, advertising and marketing practitioners, as well as policymakers seeking evidence-based insights into advertising effectiveness and regulation. A notable feature of the International Journal of Advertising is its strong commitment to methodological rigor and relevance, often bridging the gap between scholarly inquiry and real-world application. With an impressive 2026 Impact Factor of 7.3000, the journal is ranked in the Q1 quartile of the Journal Citation Reports, placing it among the most influential and highly cited publications in the fields of advertising, marketing, and communication. This standing reflects its consistent role in shaping the intellectual direction of advertising research and its vital contribution to the global academic community. The journal does not currently operate as an open access title by default, but authors may choose to publish their work via the gold open access route for a fee, ensuring broad dissemination of key findings.